SEMA | Chris Douglas

It’s been my honor to serve SEMA over the last six years on the Board of Directors. During my consecutive terms, I fought for the industry while pushing for greater transparency and responsiveness from the association. However, the job isn’t finished, and the years ahead will bring additional political, economic and industry evolution challenges.

As SEMA navigates these uncertain times, I seek to continue serving the membership through various task forces and special projects. My priorities include:

Legislative Affairs – I will work to ensure SEMA takes a strong leadership role by proactively working with federal/state governments to eliminate and/or negate misguided regulations. We must recognize threats sooner and work to mitigate them before they threaten our membership.

Industry Growth – We must define/engage the next generation of customers and employees. As a marketer and father of two young children, I look to help SEMA better understand the minds that will power the industry forward. We must also work smarter to expand engagement with the industry, domestically and abroad.

Member Value – From the SEMA Show to market research to international business programs, I will continue advocating for using our collective strength to create impactful resources and provide a voice for all members, particularly the small independent businesses.

I grew up in this industry, and it has shaped the person I am today. From a successful career as a professional racer to earning a BA in Marketing, the business of motorsports has been my lifelong focus.

My current position as Chief Commercial Officer for the Edelbrock Group involves leading hundreds of team members, financial guidance and responsibility for some of the most iconic performance brands in the automotive aftermarket.

1985-2003, Professional Race Car Driver (Karts, ASA, ARCA & NASCAR)
2000-2002, Operations Director, Race-On Performance Driving School
2003-2017, VP of Marketing, COMP Cams
2015-2018, Partner/COO, Xceleration Media
2017-2020, COO, COMP Performance Group
2020-Present, CCO, Edelbrock Group

I’ve served in elected leadership positions on the SEMA Board, Motorsports Parts Manufacturers Council and Young Executives Network and received the following honors: