I’m Chris Douglas—thanks for taking a moment to stop by. This site is a window into my work, my perspective, and my passion for the automotive aftermarket. If you’d like to learn more about my service with SEMA (Specialty Equipment Market Association), you can explore that here. You’ll also find occasional thoughts on business, leadership, racing, and life on the blog.

I’m a lifelong racer, motorsports enthusiast, and automotive marketing professional who has been fortunate to grow up alongside—and learn from—the pioneers who built this industry. Those experiences shaped my belief that our responsibility is not just to grow businesses, but to invest in people, protect what makes this industry special, and create opportunities for the next generation of automotive professionals.

Throughout my career, I’ve had the privilege of working with exceptional sales, marketing, and business leaders. Those relationships taught me the value of strong teams, long-term thinking, and big-picture perspective—lessons that continue to influence how I lead, build, and contribute today.